An Interest In:
Web News this Week
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
September 23, 2012 09:10 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HTqjlfIJU-c/
Iterations: Recruiting The New Labor Force
Most Apple fans become slightly uncomfortable at the sight of Apples latest television commercials featuring celebrities talking aimlessly to their iPhones. A subtle message in these ads is that consumer technologies can now place virtual assistants in the palms of our hands. The advertising logic is as follows: get a new iPhone, ask it for information or to run tasks, and it will oblige. In the case of those celebrity commercials, it almost feel as if theyre talking to a digital version of the real life assistants they employ.When it does work, Siri helps Apple create a deeper emotional bond between the consumer and their technology. While handheld technologies are providing varying levels of assistance to users, a similar wave is taking over the San Francisco Bay Area, not just with bits, but humans, too. A number of separate forces are converging to make segment, organize, and mobilize human workforces for just about any human-powered task one could imagine.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HTqjlfIJU-c/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch