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September 23, 2012 02:05 pm

Advertisers Never Intended To Honor DNT


First time accepted submitter oldlurker writes "After much discussion where many hoped a voluntary Do Not Track standard was agreed with advertisers, it turns out the advertisers already had a very different interpretation than most of us on how to practice it: 'Two big associations, the Interactive Advertising Bureau and the Digital Advertising Alliance, represent 90% of advertisers. Downey says those big groups have devised their own interpretation of Do Not Track. When the servers controlled by those big companies encounter a DNT=1 header, says Downey, "They have said they will stop serving targeted ads but will still collect and store and monetize data."'"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/aP7AhzNdKo8/advertisers-never-intended-to-honor-dnt

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