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September 22, 2012 06:36 pm GMT
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond. Linqia, which has developed a platform to deliver highly targeted "stories" to specific audiences, is among the latter group. The company has just exited stealth mode with a $3.475 million Series A round behind it, led by $2.5 million from Jed Katz of Javelin Venture Partners, along with participation from existing angel investors including Esther Dyson, and a plan to transform how social media marketing is done today.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9xA6LlTlP-g/
Welcome To The Long Tail Of Social Media Marketing: Linqia Exits Stealth Mode With $3.5M Series A From Javelin, Esther Dyson
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond. Linqia, which has developed a platform to deliver highly targeted "stories" to specific audiences, is among the latter group. The company has just exited stealth mode with a $3.475 million Series A round behind it, led by $2.5 million from Jed Katz of Javelin Venture Partners, along with participation from existing angel investors including Esther Dyson, and a plan to transform how social media marketing is done today.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9xA6LlTlP-g/
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