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September 22, 2012 10:07 pm GMT
Late on Friday night in California, Apple made more legal filings against Samsung (we've embedded them below), in which it is requesting a further $707 million in damages related to the $1.05 billion verdict against Samsung in Apple's patent case -- and along with it, a request for a sales ban on all of Samsung's Android handsets -- potentially far more damaging to Samsung longer term.The text of one of the filings makes a couple of references to something that is of great concern to Apple, and is particularly timely given that the filing was made just as Apple went into its first weekend of retail iPhone 5 sales: it doesn't want Samsung to get an edge on brand loyalty among first-time smartphone buyers, which it considers a "highly coveted group."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t9PT6iSa2h8/
Apples $707M, U.S. Sales Ban Filings Against Samsung Underscore One Of Apples Biggest Concerns
Late on Friday night in California, Apple made more legal filings against Samsung (we've embedded them below), in which it is requesting a further $707 million in damages related to the $1.05 billion verdict against Samsung in Apple's patent case -- and along with it, a request for a sales ban on all of Samsung's Android handsets -- potentially far more damaging to Samsung longer term.The text of one of the filings makes a couple of references to something that is of great concern to Apple, and is particularly timely given that the filing was made just as Apple went into its first weekend of retail iPhone 5 sales: it doesn't want Samsung to get an edge on brand loyalty among first-time smartphone buyers, which it considers a "highly coveted group."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/t9PT6iSa2h8/
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