Marketers Target Front of iPhone 5 Line [PICS]

Days and sometimes weeks before a new iPhone or iPad is scheduled to hit stores, lines begin forming in front of Apple retail locations across the country, attracting the notice of passersby and the media.

Given the amount of attention these urban campers draw, it's no surprise that they've become popular targets for marketers.

When the iPhone 4S launched in October 2011, the first two people in line at Apple's 5th Ave. and 59th St. flagship wore bright orange sweatshirts emblazoned with Gazelle's logo in exchange for sponsorship -- including a free iPhone 4S -- from the gadget reseller.

iPhone casemaker OtterBox equipped campers with ponchos and other survival gear, while…
Continue reading...

More About: apple, gazelle, iPhone 5, otterbox