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September 21, 2012 02:05 am GMT
No one got just how powerful it was that Facebook recently said it would allowad targeting to lists of email addresses. Today it became clear as Facebook ad chief David Fischer formally launched"Custom Audience" adsand how they tie into CRM at the Dreamforceconference. I'm convinced they're going to be hugely profitable for advertisers and Facebook.Why? A hotel company like Starwood email addresses of its customers could target "Come stay at the luxurious St. Regis" to high-end customers who've stayed there before, while targeting "Find cheap hotels nearby" to those who've stayed at its low-budget brands.That means more sales and more loyalty for advertisers, and more revenue for Facebook.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xxmdJRj9Miw/
Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With Hyper-Relevant Ads
No one got just how powerful it was that Facebook recently said it would allowad targeting to lists of email addresses. Today it became clear as Facebook ad chief David Fischer formally launched"Custom Audience" adsand how they tie into CRM at the Dreamforceconference. I'm convinced they're going to be hugely profitable for advertisers and Facebook.Why? A hotel company like Starwood email addresses of its customers could target "Come stay at the luxurious St. Regis" to high-end customers who've stayed there before, while targeting "Find cheap hotels nearby" to those who've stayed at its low-budget brands.That means more sales and more loyalty for advertisers, and more revenue for Facebook.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/xxmdJRj9Miw/
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