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September 20, 2012 07:21 pm GMT

Price Is Biggest Factor for Smartphone Buyers [STUDY]


Forget screen size and processor speed -- price makes a bigger difference than anything else for smartphone buyers, a new study suggests.

In a survey released Thursday by Qualcomm -- containing some questions submitted by Mashable -- about 71% of survey respondents said they influenced by prices and promotions when selecting their next smartphone, compared to just 50% who use screen size as a determining factor.

Battery life was at the top of the list, with 68% of respondents saying that influenced their buying decision, with a fast-speed connection coming in as the third most important factor when picking a new smartphone with 63% of respondents saying they take data speed into accoun…
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More About: qualcomm, smartphone


Original Link: http://feeds.mashable.com/~r/Mashable/~3/8EOO1RPKpNc/

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