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September 20, 2012 09:05 am

Nestle's GPS Tracking Candy Campaign


colinneagle writes "In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called 'We will find you' that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000. A Nestle spokesman added that 'inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars.'"

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/HvBkJELMJtg/nestles-gps-tracking-candy-campaign

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