Facebook Charges Businesses to Run Offers

The test period for Facebook's Offers product is drawing to a close: Facebook announced Thursday that all Pages with more than 400 fans can now seed discounts and promotions through the network -- except those operated in Japan, which will be eligible next week.

Merchants are also now required to pay at least $5 to run Offers. They will remain free for users to claim.

Over the past several months, Facebook worked with a small selection of local business Pages to test Offers. Merchants were able to extend Offers to their fans for free, and could expand their reach through Facebook's various ad products. When someone claimed an Offer, it appeared in his or her Newsfeed, helping m…
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