Calculate Your 2013 Facebook Ad Spend With This Free Tool

Aiming to take some of the mystery out of calculating ad spending on Facebook, social media marketing firm Syncapse has introduced a free online tool that lets brand managers do the math.

The tool, which went live Thursday morning, takes into account multiple variables that would affect such spending, including target market, market conditions and interests.

In a hypothetical example with a very broad target, Syncapse's calculator recommended that Kraft Foods' Oreo brand spend $27.6 million communicating with existing fans next year and $103 million going after friends of fans. Here's how it got to that number:

First, the calculator asks for the size of your target market. You can a…
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