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September 20, 2012 05:00 pm GMT

A New Take On F-Commerce: Soldsie Lets Retailers Sell Through Facebook Comments

soldsie dark blue fix-02Oh look, maybe Facebook commerce can work. Soldsie, a San Francisco-based startup which was previously operating under the name Central.ly, is today officially launching a social media point-of-sale platform that lets business sell on Facebook using Facebook comments. The company soft launched its service in May of this year, and has now reached over $1 million in transactions across its network of 75 active customers. These customers operate fan pages for their businesses, generally retail-orientated, which sees them posting pictures of the items they have for sale. The businesses' customers, upon seeing the post, only have to comment "sold" on the post, after first registering the Soldsie Facebook application.The gimmick seems to work. Customers react to limited quantity items like it's an auction they have to win. Meanwhile, typing in the word "sold" is probably one of the easiest ways to impulse buy on Facebook - or anywhere else, for that matter.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EL9gCoz92OQ/

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