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September 19, 2012 08:00 pm GMT

Video Commerce Network HaulerDeals Launches Its Own Fashion Brand, Local Socialite

localsocialte_print2If you don't know about HaulerDeals, you probably should. The network of YouTube personalities has more than 5 million subscribers and a billion video views in total, and is quickly establishing a new model for social commerce based on recommendations from its panel of fashion experts. So what is a hauler? And how is HaulerDeals tapping into this fashion culture? HaulerDeals is a bit of a niche network for young women interested in fashion. These "haulers" go out, buy a bunch of stuff, and then showcase their "hauls" to a video audience. HaulerDeals has designated a view of these girls as "gurus," promoting them within its video network.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wP_V_J1m9bE/

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