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September 19, 2012 04:00 pm GMT
Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million. Today, Salesforce says it is bringing the best features from both platforms into one productthe Salesforce Marketing Cloud.As the company explained in a briefing this week, the aim of the marketing cloud is to give campaign managers and Chief Marketing Officers the ability to turn insight into action when it comes to social signals and data. The key components of the product are social listening, social content, engagement, social ads, workflow and automation and measurement.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8XmwBJ9MOcA/
Salesforce Blends Buddy Media With Radian6 For Its New Social Marketing Cloud
Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million. Today, Salesforce says it is bringing the best features from both platforms into one productthe Salesforce Marketing Cloud.As the company explained in a briefing this week, the aim of the marketing cloud is to give campaign managers and Chief Marketing Officers the ability to turn insight into action when it comes to social signals and data. The key components of the product are social listening, social content, engagement, social ads, workflow and automation and measurement.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8XmwBJ9MOcA/
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