Facebook Tests Mobile Ads in Third-Party Apps

Facebook is testing a new form of advertising that will give it greater reach into mobile: Ads in third-party apps.

The company is working with a small number of ad exchanges to serve the ads on iOS and Android apps, a rep says. Facebook has tested off-network ads on Zynga.com for a few months and "we think that showing mobile ads outside of Facebook is another great way for people to see relevant ads and discover new apps," the rep says.

The ads will be standard mobile ads that may point to the app store or a mobile website. "Some of these ads will be similar to our recently announced mobile app install ads," the rep said.

Facebook isn't disclosing which apps and publishers it's…
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