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September 19, 2012 02:10 am GMT

Cody Simpsons Choose-Your-Own-Ending Movie Hits YouTube


Finding Cody, a series of 31 interactive YouTube videos that together create a mini movie featuring Australian pop singer Cody Simpson, just hit YouTube on Tuesday.

The videos employ YouTube's annotations feature to build a choose-your-own-adventure story with 15 possible outcomes.

"He's got a huge, active presence and a growing community online -- a project like this was a no brainer," Phil Botti, executive producer of Warner Music Group's YouTube channel, tells Mashable.

The movie follows two Simpson fans -- YouTube star Lia Marie Johnson and Gatlin Green -- as they venture to the House of Blues in Anaheim, Calif., to see him in concert. The tale ends in his dressing room.

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More About: Cody Simpson, Entertainment, Music, YouTube, celebrities, viral videos


Original Link: http://feeds.mashable.com/~r/Mashable/~3/ZQbJ08HVnZg/

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