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September 18, 2012 11:23 pm GMT

Twitters Profile Changes Were a Surprise to Brands, Too



Matt Lauer and Ryan Seacrest weren't the only ones catching wind of Twitter's new profile pages this morning. Corporate America was also getting the news for the first time.

In the interest of preventing leaks, Twitter, whose business is almost wholly dependent on advertising, apparently didn't clue in potential advertisers or their agencies. "They told us they'd be changing something and wouldn't say what," said one social media marketer who, like others interviewed for this story, requested anonymity. "It wasn't their finest moment in agency relations, something they've had trouble with at times."

Other agencies echoed the complaint. "They told us a little, but not enough," said a…
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More About: Twitter, brands


Original Link: http://feeds.mashable.com/~r/Mashable/~3/7jNOhWWh9lo/

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