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September 18, 2012 05:37 pm GMT

Hasselblad Shows Off New Lunar Mirrorless Camera, Partners With Sony To Deliver DSLRs, Compacts

Hasselblad-Lunar-Leather-GripHasselblad announced today that it will be introducing a new mirrorless interchangeable lens camera (MILC) called the Lunar early in 2013, something which you can be pretty sure will appeal to a very limited pool of potential buyers. Hasselblad is basically saying nas much, calling the Italian-designed camera the "ultimate luxury" in MILC systems, and describing a device made of top-endmaterialsincluding carbon fiber, titanium, wood, leather and even gold. The final price will be somewhere around 5,000 ($6,530 U.S.), so start saving those pennies.This is the first fruit of a partnership with Sony that could bring the Hasselblad brand to the masses. Relatively speaking, at least.

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