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September 18, 2012 10:04 pm GMT
Market research firm Harris Interactive today announced that it is partnering with Google's recently launched Google Consumer Surveys "to develop and bring to market a new product that allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research." Using Google's Consumer Surveys platform, Harris Interactive will now collect and distribute industry benchmarks. Businesses will be able to run their own surveys (for a price) and benchmark themselves against their competitors.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-Ofl1tDFQ7k/
Google Teams Up With Harris Interactive To Launch New Self-Service Consumer Research Tool
Market research firm Harris Interactive today announced that it is partnering with Google's recently launched Google Consumer Surveys "to develop and bring to market a new product that allows businesses, both large and small, to compare themselves to industry benchmarks at a fraction of the cost of traditional market research." Using Google's Consumer Surveys platform, Harris Interactive will now collect and distribute industry benchmarks. Businesses will be able to run their own surveys (for a price) and benchmark themselves against their competitors.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-Ofl1tDFQ7k/
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