Can Facebook Likes Predict Your Vote?

Historically, presidential elections have been about hitting the pavement -- Democrats and Republicans alike headed from state to state kissing babies and shaking the hands of their core constituency. Candidates secured votes through TV ads and national conventions, where they simultaneously pulled the other candidate's platform out from underneath him.

Then in 2008, digital campaigning took a commanding, front row seat.

That year, social media played its first significant role in mobilizing voters. President Obama was able to snag his seat in the Oval Office, in part due to his campaign's strategic Facebook outreach, which targeted the younger demographic.

This year's social net…
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