Red Bull to Release App Exclusively for Nokia Lumia

Consumers haven't yet weighed in on whether Nokia's Lumia will become a viable competitor to the iPhone and top Android devices, but at least one marketer has voiced its support.

Red Bull plans to release its World of Red Bull app exclusively for the Windows 8-enhanced Lumia and Nokia's Series 40 later this year. According to the video above, the app lets you pull your favorite content, Red Bull athletes and stories into a customizable platform. The app, which is also referred to as "My Red Bull," also has a mapping feature that enables impromptu meetups.

The exclusive comes as Microsoft grapples with the classic chicken-and-egg marketing problem with its Windows 8 mobile platform:…
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