Millions Watch Online Video of Topshop London Fashion Week Show

More than 2 million people from 100 countries watched online video of Topshop's Spring/Summer 2012 Unique show in the three hours after the fashion retailer live streamed it Sunday.

The London Fashion Week show was broadcast on Topshop's website and Twitter page. It was also shown on large screens at its Oxford Circus flagship store in London and on the websites of more than 200 media partners. Topshop posted video of the 10- to 15-minute show immediately after it ended.

Topshop built considerable buzz in the days leading up to the show by promising consumers a "personalized" and shoppable live stream experience. Viewers could click on clothes and accessories to browse color o…
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