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September 17, 2012 05:20 pm GMT

Forget The Force, Volkswagen Wants Your Stories Now


Volkswagen, whose most notable social media success to date came from "The Force" viral Super Bowl ad two years ago, is taking a new approach to cultivating fans with a campaign soliciting their stories on Facebook.

The German automaker -- whose U.S. sales are up 37.6% this year through August -- this week is launching Why VW, a platform on which fans can tell their stories how their VWs fit into their lifestyle.

The brand is launching the effort with the 30-second TV spot above, which Kevin Mayer, VP of marketing for Volkswagen of America, calls a "palate cleanser" that will run during the Presidential debates among other election-themed media opportunities. "There's a lot of neg…
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More About: Advertising, Marketing, Super Bowl, volkswagen


Original Link: http://feeds.mashable.com/~r/Mashable/~3/qhXqK4EhAds/

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