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Forget The Force, Volkswagen Wants Your Stories Now
Volkswagen, whose most notable social media success to date came from "The Force" viral Super Bowl ad two years ago, is taking a new approach to cultivating fans with a campaign soliciting their stories on Facebook.
The German automaker -- whose U.S. sales are up 37.6% this year through August -- this week is launching Why VW, a platform on which fans can tell their stories how their VWs fit into their lifestyle.
The brand is launching the effort with the 30-second TV spot above, which Kevin Mayer, VP of marketing for Volkswagen of America, calls a "palate cleanser" that will run during the Presidential debates among other election-themed media opportunities. "There's a lot of neg…
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More About: Advertising, Marketing, Super Bowl, volkswagen
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