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September 17, 2012 08:00 am GMT
Since launching its first product in 2008, Beats has gone from an obscure niche headphone brand to a multi-million dollar business with plenty of star power (Dr. Dre, Lady Gaga, Justin Bieber, etc.) catapulting the brand into the mainstream spawning several celebrity and musician endorsed rival brands. Now it's going after an older crowd with the Executive over-the-ear headphones, which I've been testing for the last few days.Originally partnered with Monster, the company has since detached itself from the audio manufacturer, had the majority of the company acquired (51 percent) by HTC, acquired music service MOG, and then regained 25 percent of HTC's shares back this past July. It's also had its brand name attached to HP laptops and HTC smartphones.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MOtxkCD8Eqw/
Beats Targets The Business Traveler With Executive Edition Headphones, We Listen In
Since launching its first product in 2008, Beats has gone from an obscure niche headphone brand to a multi-million dollar business with plenty of star power (Dr. Dre, Lady Gaga, Justin Bieber, etc.) catapulting the brand into the mainstream spawning several celebrity and musician endorsed rival brands. Now it's going after an older crowd with the Executive over-the-ear headphones, which I've been testing for the last few days.Originally partnered with Monster, the company has since detached itself from the audio manufacturer, had the majority of the company acquired (51 percent) by HTC, acquired music service MOG, and then regained 25 percent of HTC's shares back this past July. It's also had its brand name attached to HP laptops and HTC smartphones.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MOtxkCD8Eqw/
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