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September 16, 2012 08:00 am GMT
Editors note: James Gross is co-founder of Percolate, a marketing company with a mission to help brands create content at a social scale. Follow him on Twitter: @James_Gross.Theres been much buzz around the term native advertising lately. And with the buzz has come a bit of backlash, and it's been mostly from publishers who are looking at the native solutions for their sites and saying it is nothing more than a banner ad in a different spot.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ARh79XlQfGU/
The Power Of Native Advertising Is In The Hands Of The Brands
Editors note: James Gross is co-founder of Percolate, a marketing company with a mission to help brands create content at a social scale. Follow him on Twitter: @James_Gross.Theres been much buzz around the term native advertising lately. And with the buzz has come a bit of backlash, and it's been mostly from publishers who are looking at the native solutions for their sites and saying it is nothing more than a banner ad in a different spot.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ARh79XlQfGU/
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