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September 15, 2012 04:51 pm GMT
Editors note: Eric Wheeler is CEO and co-founder of 33Across. He brings 20 years of experience leading successful Internet businesses to 33Across.Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how adtech companies would get hurt: ad networks, third-party data providers, DSPs, and marketers. However, what has gotten far less attention is that many of the web publishers that consumers enjoy on a daily basis would also have their businesses severely squeezed if such legislation were enacted.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lUmPC9B-Dco/
Why You And Your Favorite Web Sites Will Feel The Pain If Do Not Track Passes
Editors note: Eric Wheeler is CEO and co-founder of 33Across. He brings 20 years of experience leading successful Internet businesses to 33Across.Much has already been discussed in the media regarding the threat that the $300 billion advertising industry faces if Congress passes a strict interpretation of Do Not Track. Most of the discussion has focused on how adtech companies would get hurt: ad networks, third-party data providers, DSPs, and marketers. However, what has gotten far less attention is that many of the web publishers that consumers enjoy on a daily basis would also have their businesses severely squeezed if such legislation were enacted.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lUmPC9B-Dco/
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