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September 15, 2012 11:00 pm GMT

The Verbal Elegance of Apple and Nintendo

Apple and NintendoEditors Note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of the leading game design blog What Games Are, and consults for many companies on game design and development. You can follow him onTwitterhere.Companies often shout in the games industry. They yell with videos, music, press events with booth babes and the monster that is E3. They hustle and go balls-to-the-wall for attention. They make big noise in order to get you to notice what they're up to and write about it. Everyone, that is, except the two companies who have probably been most crucial to the last few years of the industry: Apple and Nintendo.What they do they have in common?

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