New York Fashion Week: More Popular Than Ever on Twitter

Twitter volume about New York Fashion Week, which ended Thursday, was up a third from Fashion Week in February and double compared to the number of tweets sent during Fashion Week in September of last year, according to New York-based social media agency Whispr Group.

Total tweets numbered above 670,000. It was largely an American affair: 72% of tweets originated in the U.S., followed by the U.K. with 5%.

Victoria Beckham, who showed in New York for the first time this season, captured the most attention with 17,173 tweets, followed by Marc Jacobs, whose livestream was hosted by popular fashion blogger Leandra Medine. Diane von Furstenberg, who surprised audiences by trotting Google Gl…
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