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September 14, 2012 02:49 am GMT
Apple has definitely perfected their magic trick. There's no doubt about that. The company has the ability to brainwash, and I say that as someone who has been brainwashed myself by the beauty and simplicity of Apple products. But it stretches far beyond the actual hardware, software or services, and delves straight into brand perception. Reports even suggest that fanbois brains respond to Apple imagery the same way that religious fanatics' brains respond to religious imagery. It's an incredible feat, and some are so very indoctrinated that they stop trusting in their own sensory perception and simply trust the brand. Whole-heartedly. Such is the case with this spoof from Jimmy Kimmel.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/myuI-BglhuE/
Jimmy Kimmel Proves: Apples Magic Is In The Brainwash
Apple has definitely perfected their magic trick. There's no doubt about that. The company has the ability to brainwash, and I say that as someone who has been brainwashed myself by the beauty and simplicity of Apple products. But it stretches far beyond the actual hardware, software or services, and delves straight into brand perception. Reports even suggest that fanbois brains respond to Apple imagery the same way that religious fanatics' brains respond to religious imagery. It's an incredible feat, and some are so very indoctrinated that they stop trusting in their own sensory perception and simply trust the brand. Whole-heartedly. Such is the case with this spoof from Jimmy Kimmel. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/myuI-BglhuE/
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