How to Increase Your Digital Klout

Joe Fernandez, CEO of Klout, founded the company in 2009 as a way to measure the influence -- or, as he calls it, the "Klout score" -- of people on the web.

SEE ALSO: Your Klout Score Just Changed -- Here's Why

On this episode of Revolution, Fernandez talks about the rise of his company, its challenges in measuring digital and real world influence. He also gives tips on what consumers and businesses need to do to make their online influence matter most.

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