Yelp Will Now Let Small Biz Owners Sell Gift Certificates

Yelpjust gave small business owners another way to market to customers on the site.

Small businesses can now sell gift certificates directly from their profile pages on Yelp. The option, which was tested out briefly earlier this year, was announced Wednesday in ablog post.

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Until now, companies only had the option to offer daily deal promotions on the website, but Yelp realized there was a market for full-priced gift certificates as well."There were many cases where someone wanted to gift something, but the stigma about gifting something you purchased at a discount was a consideration," Yelp rep Stephanie Ichinose told Mashab…
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