USA Today Unveils New Look, Logo

USA Today is revealing a major redesign in conjunction with the publication's 30th anniversary Thursday. The multi-platform makeover aims to reposition the paper as a news brand rather than a newspaper brand, says recently appointed president and publisher Larry Kramer.

It's a promising revamp. USATodayappears to have listened closely to readers and advertisers, identifying its core strengths and refashioning them for today's fast-paced, device-owning reader. "We want to be modern, to do what we used to do: Give readers information they can't get anywhere else," says Kramer.

All properties showcases a new, simpler logo: A single large circle replaces a horizontally-stripe…
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