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September 13, 2012 01:05 am

Study: Online Social Influence Has the Strongest Effect On Voting Behavior


sciencehabit writes "Brace yourself for a tidal wave of Facebook campaigning before November's U.S. presidential election. A study of 61 million Facebook users finds that using online social networks to urge people to vote has a much stronger effect on their voting behavior than spamming them with information via television ads or phone calls."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/wI55Qs77gMA/study-online-social-influence-has-the-strongest-effect-on-voting-behavior

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