Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
September 13, 2012 12:00 pm GMT

Apples Magic Is In The Turn, Not The Prestige

The Prestige 11The opening dialogue of Christopher Nolan's 2006 film, The Prestige:
Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course...it probably isn't. The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you won't find it, because of course you're not really looking. You don't really want to know. You want to be fooled. But you wouldn't clap yet. Because making something disappear isn't enough; you have to bring it back. That's why every magic trick has a third act, the hardest part, the part we call "The Prestige".
This is what was on my mind following today's Apple event. It's essentially the story of the iPhone.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KBHzuKgzbU0/

Share this article:    Share on Facebook
View Full Article

Techcrunch

TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

More About this Source Visit Techcrunch