4 Socialcam Tricks for Your Small Business

Socialcam is a staple for instantly sharing video content. Touted as "Instagram for video" the app has seen great traction, logging 36 million members as of May 2012. A large segment of that user population, though, is comprised of brands using video content as a marketing tool. Top brands range from the New York Jets to General Electric.

Big brands find success on Socialcam by letting fans and the general public behind the scenes of the well-known name and providing customers the chance to interact with makers of the product. But this strategy isn't reserved for well-known companies. Small businesses can also create conversations around their brand by emulating the core techniques t…
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