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September 12, 2012 10:03 pm GMT
At TechCrunch Disrupt today, our own Greg Ferenstein interviewed Mitt Romney's Digital Director Zac Moffatt. The discussion touched upon a wide variety of issues, ranging from the importance of online ads in political campaigns to the allegations that the Romney campaign bought Twitter followers. As Ferenstein noted at the start of the panel, politics is becoming very important for technology, not just because of the money it brings in through advertising and other means, but also because numerous startups now come out of presidential campaigns. According to Moffatt, it's now impossible to run a campaign without digital. "Nothing else has the scale and flexibility like digital," he noted. In his view, this will also "be the first campaign in history where the campaign moves from just fundraising to mobilization."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WQtnS6aPU4I/
Mitt Romneys Digital Director Zac Moffatt: You Cant Run A Political Campaign Without Digital
At TechCrunch Disrupt today, our own Greg Ferenstein interviewed Mitt Romney's Digital Director Zac Moffatt. The discussion touched upon a wide variety of issues, ranging from the importance of online ads in political campaigns to the allegations that the Romney campaign bought Twitter followers. As Ferenstein noted at the start of the panel, politics is becoming very important for technology, not just because of the money it brings in through advertising and other means, but also because numerous startups now come out of presidential campaigns. According to Moffatt, it's now impossible to run a campaign without digital. "Nothing else has the scale and flexibility like digital," he noted. In his view, this will also "be the first campaign in history where the campaign moves from just fundraising to mobilization."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WQtnS6aPU4I/
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