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September 12, 2012 09:00 pm GMT
The first large-scale experimental research on the political influence of social networks finds that Facebook quadruples the power of get-out-the-vote messages. While the single-message study produced a moderately successful boost in turnout (a 2.2% increase in verified votes), the most important finding was that 80% of the study's impact came from "social contagion", users sharing messages with friends who would otherwise never have seen it. This is the first definitive proof that social networks, as opposed to television or radio, have uniquely powerful political benefits. While Facebook is unlikely return the United States to the 80 percent-plus voting rates of the 19th Century, this study is an attractive selling point to campaigns and causes looking for a way to maximize their impact for little cost or effort.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O3PzwERnoN4/
Important Study: Facebook Quadruples The Power Of Campaign Messages
The first large-scale experimental research on the political influence of social networks finds that Facebook quadruples the power of get-out-the-vote messages. While the single-message study produced a moderately successful boost in turnout (a 2.2% increase in verified votes), the most important finding was that 80% of the study's impact came from "social contagion", users sharing messages with friends who would otherwise never have seen it. This is the first definitive proof that social networks, as opposed to television or radio, have uniquely powerful political benefits. While Facebook is unlikely return the United States to the 80 percent-plus voting rates of the 19th Century, this study is an attractive selling point to campaigns and causes looking for a way to maximize their impact for little cost or effort.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O3PzwERnoN4/
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