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September 12, 2012 02:00 am GMT
FashionPlaytes, which runs a fashion website for "tween" girls called FPGirl.com, has raised $5 million in Series B funding.The site is aimed at girls between 5 and 12 years old. Users can design clothing on the website, then actually purchase the clothes (which include dresses, t-shirts, tops, and doll clothing) at prices starting under $20. Girls can also dress a custom avatar with their designs, share their portfolios, interact with other users in a monitored forum (the monitored part is important since we're talking about kids), and learn from fashion industry experts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EvkWQERpVeg/
FashionPlaytes Raises $5M To Help Tweens Design Their Own Clothes
FashionPlaytes, which runs a fashion website for "tween" girls called FPGirl.com, has raised $5 million in Series B funding.The site is aimed at girls between 5 and 12 years old. Users can design clothing on the website, then actually purchase the clothes (which include dresses, t-shirts, tops, and doll clothing) at prices starting under $20. Girls can also dress a custom avatar with their designs, share their portfolios, interact with other users in a monitored forum (the monitored part is important since we're talking about kids), and learn from fashion industry experts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EvkWQERpVeg/
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