Social and Mobile Data: A Marriage Made in Marketing Heaven

With every Facebook "Like" and public check-in to Foursquare, consumers contribute to a widening pool of social data -- data marketers are beginning to capitalize on with more targeted and contextually relevant advertising.

Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. A serial entrepreneur with a background in mobile, he left advertising holding company Omnicom in 2008 to found a startup called Buzzd, a location-based mobile application designed to help users gauge how crowded a particular bar or other public venue is at any given moment. Buzzd enjoyed some success -- the company raised $4 million in venture capital and grew its user base to 2 milli…
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