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September 11, 2012 11:17 pm GMT
Millennial Media sent out its quarterly Mobile Mix report for the second quarter of 2012 today, and the number tells a story of rising fortunes for Samsung in smartphones, and of continued success for Apple, with a potential explosion on the horizon for the iPhone-maker when the next version makes its debut. iOS also grew its share of the overall OS picture, but Android still took the lion's share of impressions overall with 46% for the quarter.Apple took the top prize for manufacturers, seeing 31.38% (vs. 28.32% last quarter) of overall device impressions, and the iPhone was the top device, with 15.84% (up slightly from 15.10% in Q1) of the share, compared to just 4.96% for the next closest handset, RIM's BlackBerry Curve.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y2DJ2ubfFEo/
Millennial: Apple Devices Top Mobile Ad Impressions, Expect Lead To Grow With New iPhone
Millennial Media sent out its quarterly Mobile Mix report for the second quarter of 2012 today, and the number tells a story of rising fortunes for Samsung in smartphones, and of continued success for Apple, with a potential explosion on the horizon for the iPhone-maker when the next version makes its debut. iOS also grew its share of the overall OS picture, but Android still took the lion's share of impressions overall with 46% for the quarter.Apple took the top prize for manufacturers, seeing 31.38% (vs. 28.32% last quarter) of overall device impressions, and the iPhone was the top device, with 15.84% (up slightly from 15.10% in Q1) of the share, compared to just 4.96% for the next closest handset, RIM's BlackBerry Curve.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/y2DJ2ubfFEo/
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