Martha Stewart Expands Digital Video Push to Hulu

Martha Stewart Living Omnimedia has knit partnerships with Hulu and AOL to transition the "domestic diva" from TV and some online content to a heavy dose of archived digital videos and newer short-form segments.

The deals come after The Martha Stewart Show ended its daytime TV run in May, although Stewart will maintain a TV presence on PBS's "Cooking School," which debuts in October.

Hulu and Hulu Plus will stream new and old clips featuring Stewart, chef Emeril Lagasse and Mad Hungry star Lucinda Scala Quinn. For now, the Martha Stewart Living Hulu page has full episodes for three programs, with more slated to be added this year: DIY Crafts, Emeril's Table and Martha's Kitchen.…
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