Startling UNICEF Pinterest Campaign Turns Platform on its Head

For many of us who have caught the Pinterest bug, the visual site is a place for giving into our deepest materialistic wants, by creating virtual wishlists of fashion, high-end devices, or home decor.

A clever new Pinterest campaign from UNICEF, aiming to raise awareness for child poverty and the work of UNICEF, adds perspective to the aspiration-filled social network.

The fictional Pinterest profile of Ami Musa, created by UNICEF, features the less-than-luxurious desires of the 13-year-old girl from Sierra Leone, on a board called "Really want these." Instead of scrumptious-looking dessert recipes, Musa has pinned an image of hands holding plain rice. Rather than an artfully tiled hot…
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More About: Social Good, World, pinterest, unicef