Reporters Turn to Mobile Video for Fashion Week Coverage

Instagram may have been the darling of New York Fashion Week in February, but this September, several fashion reporters are turning to Viddy and other forms of mobile video distribution to compliment their coverage.

Eva Chen, Teen Vogue beauty director and hyperactive user of Twitter, Tumblr and Instagram, has been uploading several short videos to Viddy at and in between each show she's attended since Fashion Week began last Thursday.

At Diane von Furstenberg's show on Sunday afternoon, for instance, she uploaded four: In the first, Italian fashion designer Valentino Garavani greets actress Sarah Jessica Parker; in the second, Furstenberg, her creative director, Yvan Mispelaer…
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