eBay Acquires Shopping Discovery Site Svpply

eBay has acquired t3-year-old social shopping discovery site Svpply for an undisclosed amount, the company announced Thursday.

Like Pinterest, The Fancy and Lyst, all of which Svpply predates, users can use bookmarklet and repinning tools to index their favorite product finds from other users on the site and elsewhere on the web. Users are encouraged to discover new styles and click through to purchase.

In a corporate blog post, eBay implies that the acquisition is mainly about gaining "access to technology talent" to improve its own products. "Svpply.com assets -- including a talented team of six designers and developers -- are well-suited to help eBay advance more personalize…
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