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September 7, 2012 06:06 am GMT
Syncapse wants to get bought. All it's well funded competitors -- Buddy Media, Vitrue, Involver, Wildfire -- already have. So today it releases a new analytics suite, making it a more appealing turn-key social marketing solution to acquirers by rounding out its Faceb00k ads and Pages offering.The company's PR keeps pitching it to blogs as "the largest independent social media management player remaining", seemingly in hopes of securing it and its investors who've plopped down $28.3 million in funding a multi-hundred million purchase like its compatriots got.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mo19qrhteTc/
The Last Big Independent Social Marketer Syncapse Pimps Itself For Acquisition With Analytics Suite
Syncapse wants to get bought. All it's well funded competitors -- Buddy Media, Vitrue, Involver, Wildfire -- already have. So today it releases a new analytics suite, making it a more appealing turn-key social marketing solution to acquirers by rounding out its Faceb00k ads and Pages offering.The company's PR keeps pitching it to blogs as "the largest independent social media management player remaining", seemingly in hopes of securing it and its investors who've plopped down $28.3 million in funding a multi-hundred million purchase like its compatriots got.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mo19qrhteTc/
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