Microsoft Asks Consumers to Compare Bing to Google Via a Pepsi Challenge

Microsoft is trying a new marketing gambit to get consumers to use its Bing search engine: A blind taste test.

The campaign, called Bing It On, asks users tocompare any five search results for Bing and Google side-by-side without knowing which is which, and pick out the results that are the most relevant. Users can do this using BingItOn.com and then find out whether they really prefer Google or Bing.It's basically the online equivalent of the Pepsi Challenge.

The Bing It On campaign comes on the heels of an independent study of nearly 1,000 Internet users commissioned by Microsoft, which found that people prefer Bing's search results to Google's two-to-one in blind comparison…
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