How to Follow New York Fashion Week Online

Fashion Week returns to New York City Sept. 6, and once again designers and the press are heading to the web to engage massive consumer audiences.

Building off success from past seasons, many brands -- roughly one-third showing at Lincoln Center -- will live-stream the unveiling of their Spring 2013 collections on their websites and Facebook pages, as well as via video platforms such as YouTube and Livestream. Still more will upload backstage footage via their Facebook, Twitter, Tumblr, Instagram and Pinterest accounts.

Meanwhile, members of the fashion press will churn out 140-character reviews and mobile snapshots live from the shows, while posting longer, slideshow-accompanied revi…
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