How to Develop Your Digital Strategy

Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused about what digital strategy is and how to actually develop one.

When defining and developing strategy, marketers and agencies must ensure that their clients understand that strategy follows structure, it follows people, and it follows an idea. Second, they must make sure that clients get that profit and ROI are outcomes, not the strategy itself. If you're wondering what developing such a strategy looks like, here are the key steps.

Plan and Assess
First you have to define what youre hoping to achieve for your brand, product, or service. To get started, you must take stock o…
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