An Interest In:
Web News this Week
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
- April 19, 2024
September 4, 2012 05:13 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/bvsVz0yjC6k/
Positive Yelp Ratings Can Boost a Restaurants Nightly Reservations by 19%
Customer reviews travel far in the age of tweets and mobile check-ins. As more foodies come to rely on word-of-mouth reviews, Yelp's system of ratings can make or break a restaurant.
Economists at the University of California, Berkeley published the results of a study, examining the effects of Yelp's online ratings in this month's Economic Journal. The study shows a slight half-star improvement in ratings can increase a restaurant's business during peak dining hours by 19%.
Berkeley professors Michael Anderson and Jeremy Magruder found that "Yelp ratings affect both customer flows and the probability of booking a reservation." The researchers compared the digital word-of-mouth revi…
Continue reading...
More About: Social Media, apps, yelp
Original Link: http://feeds.mashable.com/~r/Mashable/~3/bvsVz0yjC6k/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable