Obama Digital Chief: Winning Online Conversation Not Our Objective

Conversational victory on Twitter isn't the end goal of Barack Obama's social media strategy, according to the campaign's chief digital strategist.

Speaking at a Democratic National Convention panel, Joe Rospars said that his focus lies on monitoring the social conversation and adding the campaign's own viewpoint to the topic of the hour for the benefit of Obama supporters.

"For our supporters, because there is so much more conversation [online], it's even more incumbent on us to have a relationship with them as the campaign with our voice that lends context to what's going on," he said. "In a turbulent storm of information and a lot of opinions and facts and numbers, we want to t…
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