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September 1, 2012 05:11 am GMT

Keep Your Style Sustainable With This Online Retailer


Name: Modavanti

Quick Pitch: Modavanti is an online retailer that promotes sustainable fashion.

Genius Idea: Interactive features like "My Closet" and in-depth designer profiles function to create a community centered around eco-fashion.

Fashion forward can mean a multitude of things depending on the context. In the case of online retailer Modavanti -- which literally translates to "fashion forward" in Italian -- the phrase refers to sustainability in style.

When it comes to fashion, tracking down pieces that are both ethically sound and trendy can be a difficult feat. Modavanti allows shoppers to purchase apparel that fits their values without compromising on style. The…
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More About: bizspark, eco, fashion, startup


Original Link: http://feeds.mashable.com/~r/Mashable/~3/MsKaz7Whwkw/

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